CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION
Fokus utama jurnal ini adalah untuk mempromosikan forum diskusi secara akademik global dan pertukaran interdisipliner maupun multidisiplin keilmuan dari para cendekiawan peneliti yang mengeksplorasi topik pada permasalahan periklanan dan komunikasi visual. Serial ini akan mendorong inovasi dan penelitian, berkontribusi pada pemahaman yang lebih baik tentang dampak naratif, teknologi, ekonomi, promosi, periklananan dan persoalan artistik desain dalam lingkup desain grafis, multimedia, animasi, game yang meliputi seluruh rumpun dalam desain komunikasi visual. Analisis naratif fenomena tertentu, dengan fokus pada periklanan dan komunikasi visual; Studi tentang pengaruh promosi dan periklanan maupun komunikasi visual oleh teknologi media sosial; Analisis promosi dan periklanan yang mempengaruhi strategi baru dalam desain untuk mempersuasi konsumen seperti ambien media; Studi tentang hubungan antara desain grafis, animasi, game dan multimedia terhadap rasa estetika desain dan keinginan pasar strategis. Kajian tentang formula ekonomi dan inovatif dalam hal rantai produksi dan strategi pemasaran untuk periklanan cetak, periklanan TV, film iklan web series, animasi, game, fotografi iklan dalam aspek komunikasi visual. Dampak dan signifikansi strategi pemasaran untuk periklananTV, film iklan web series, animasi, game, iklan korporat, fotografi iklan, brand dan branding dari perspektif ekonomi politik atau pendidikan; Pendekatan historis dalam konteks sejarah periklanan untuk menemukan dan mengidentifikasi pengaruh-pengaruh terhadap strategi promosi, film iklan web series, animasi, game dan fotografi iklan, visual merchandising dalam ranah komunikasi visual; Kajian tentang fenomena baru pada periklanan, promosi, film iklan web series, animasi, game fotografi iklan, ambien media, baik media cetak maupun media online; Analisis dan studi yang berfokus aspek persuasi konsumen terhadap dampak dari nilai iklan.
Articles
8 Documents
Search results for
, issue
"Vol 3, No 1 (2022)"
:
8 Documents
clear
<![CDATA[Analisis Kritik Iklan “Servis Rutin Planet Ban” dengan Pendekatan Bentuk (form), Isi (content), dan Konteks (context) ]]>
<![CDATA[Atisha Dhuta Paradeva]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4616
<![CDATA[In today's technological developments really can not be dammed its existence. Everything in aspects of life began to apply the technological aspect in its application. Included in the field of information. In this field the majority of information has been taken by online media or often also referred to as social media. Youtube is one of the many media. Engaged in the field of video makes it increasingly shift television in everyday life. This is what makes one company in the service sector named Planet Ban start advertising it in the media. This research analyzes by criticizing the advertisement entitled “Servis Routine made by Planet Ban through the approach of form, content, and context.]]>
<![CDATA[Objektifikasi Perempuan Sebagai Elemen Persuasif dalam Iklan : Kritik Terhadap Iklan Shopee 11.11 Big Sale Versi Tukul Arwana ]]>
<![CDATA[Fahmi Prastio Ginanjar]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4621
<![CDATA[Shopee is an e-commerce site that is engaged in buying and selling online and can be accessed easily by its consumers. Advertising is one of the most frequently used strategies in marketing. However, it often ignores ethics. The objectivity of women is one of the deviations of advertising ethics. The case study of the Shopee 11.11 Big sale advertisement, starring Tukul Arwana and background dancers wearing skimpy clothes, received a warning from KPI. Advertising is described through Swarts' holistic critique theory and then studied with the objectivity theory of Fredrickson & Roberts, then its relation to the ethical dimension by Kevin Johnston. The findings are that this advertisement contains elements of sexism and objectivity towards women and is not suitable for children]]>
<![CDATA[Pembentukan Ad Divergence Pada Iklan Kreatif Kredivo Versi #Sefleksibelitu ]]>
<![CDATA[Arfi Ma’rufi Qoyyum]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4617
<![CDATA[Creative advertising raises interesting points inherent in the ad itself. This is because the concept of divergent thinking is adapted and developed in advertising science with 5 main dimensions, namely originality, flexibility, elaboration, synthesis, and artistic value, which is commonly called Ad Divergence by Robert E Smith from Torrance Test of Creative Thinking and Guildford Theory on creativity. This research method uses descriptive qualitative, namely by collecting data through observation, documentation, and literature study. Research on the formation of Ad Divergence in Kredivo's Creative Ads Version #Seflexbel is to find and identify the application of Ad Divergence in Kredivo's fintech product advertisements. The results of the study show that there is the formation of each dimension of Ad Divergence, but only 2 dimensions dominate the application in the ad.]]>
<![CDATA[Perancangan Katalog Digital Museum Radya Pustaka Surakarta ]]>
<![CDATA[Ivan Handita Kesoema]]>;
<![CDATA[Handriyotopo Handriyotopo]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4622
<![CDATA[Radya Pustaka Surakarta Museum needs a service that is able to efficiently present information about its 15,216 collection of cultural heritage objects. The design of the digital catalog website interface aims to be an information service medium for the Radya Pustaka Surakarta Museum that can help visitors find information on cultural heritage. Design using the Design Thinking method is human centered or focuses on human needs (users) and the process originates and is aimed at users. The results of the design include product identity (verbal and visual) from a digital catalog with the main identity of Rajamala combined with primary colors of blue, yellow, and white with a flat design illustration style referring to Michael Fugoso's style and shadows in wayang performances. The main media for this design are website prototypes and promotional media (Instagram campaigns, digital posters and YouTube advertisements) and merchandise supporting media such as (t-shirts, tumblers, sitting calendars, wall clocks, notebooks, keychains, enamel pins and sticker sets).]]>
<![CDATA[Analisis Iklan Jaminan Saldo Kembali dari Gopay Dalam Perpektif Teori Design Thinking ]]>
<![CDATA[Syah Reckha Pahlevi]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4618
<![CDATA[Improvement of technology is opening an oppurtunity for advertising to display the advertisement in many media. Now the company faces many form of media that can be used as advertising media. One of the media with a positive feedback for advertising media is streaming platform, for exempelr there is Youtube. Recently, GoPay as digital wallet service from GoJek company published an advertisment that have different look, it use two dimension animation format. Rubber Hose is the stlye that represent the style of animation in year 1930s used for the GoPay advertisement this time. This paper will be critisize and analyze based on design thinking theory by Tim Brown that consist of three phase, there are inspiration, ideation, and implementation about an advertisment that tittled “Jaminan Saldo Kembali dari Gopay”.]]>
<![CDATA[Reka Cipta Iklan Dengan Pendekatan Ambient Media Dalam Konsep Segitiga Insight Pada Desa Wisata Betisrejo Kabupaten Sragen ]]>
<![CDATA[Soky Putu Wiyano Wandowo]]>;
<![CDATA[Basnendar Herry Prilosadoso]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4623
<![CDATA[Reka Cipta Iklan Ambient Media Dengan Konsep Segitiga Insight Sebagai Bagian Dari Strategi Kreatif Untuk Desa Wisata Betisrejo Kabupaten Sragen.Perancangan ini menggunakan konsep segitiga insight yang terdiri dari pengetahuan produk, konsumen, serta mediumnya sebagai dasar merancang promosi iklan tersebut. Problemnya dan urgensi dalam penelitian ini adalah pertanian organik desa wisata ini memberikan dampak kesehatan yang baik dan hiburan alam yang menyenangkan, kepada konsumen yang membutuhkannya. Dengan perancangan ini diharapkan mampu menjangkau target konsumen dengan metode ambient media untuk citra Desa Wisata Betisrejo, untuk menggugah perhatian masyarakat untuk berinteraksi dengan promosi iklan mendapatkan pengalaman yang lebih agar membekas di ingatan target konsumen.]]>
<![CDATA[Representasi Sensualitas Wanita Pada Iklan Televisi “Segar Sari Susu Soda” Versi Julia Perez ]]>
<![CDATA[Alifia Ananda Putri]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4619
<![CDATA[Advertising as a promotional medium contains the ideology of persuasion. This research is motivated by the existence of a television advertisement for Segar Sari Susu Soda, a version of Julia Perez, which represents the exploitation of female sensuality. The research approach uses descriptive qualitative methods, which are carried out with the viewpoint of the theory of female sensuality in mass media (television) advertisements based on existing case studies. The aim is to analyze product advertisement impressions that contain elements of female sensuality by using Charles Sanders Peirce's theory and John Fiske's semiotic analysis theory to explore both the social and linguistic meanings visualized in these advertisements, both verbally and nonverbally. The results of this study indicate that the sensuality presented in the advertisement for Segar Sari Susu Soda's version of Julia Perez is a form of emotional conflict in the form of a mask of sensuality that is modified to become an element being sold, and if left unchecked will damage the character of sexuality in a socio-cultural perspective and damage religious and ethical values.]]>
<![CDATA[Analisis Unsur Sensualitas Dalam Iklan Televisi DODO Tahun 2013 ]]>
<![CDATA[Nur An-Nisa]]>
<![CDATA[ CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022) ]]>
Publisher : <![CDATA[ISI Press Institut Seni Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33153/citrawira.v3i1.4620
<![CDATA[Advertising is intended to communicate a message to an audience. Advertising is useful in introducing a product and attracting consumers' attention about their product so that consumers want to buy it. However, it is undeniable that in designing an advertisement to make it look attractive to the public, a brand will use a variety of interesting ways to convey its message. So that the main focus is the extent to which a company is able to account for the ethics of a message conveyed in their advertisements. DODO advertisements are considered crossing the line because they show an element of eroticism that is not good when displayed in public. The method used in this study is a qualitative descriptive analysis, this study interprets and describes the data used based on attitudes and views of the ongoing situation with the final step, namely the conclusions obtained from the results of this study.]]>
